AUDIOVALLEY (EPA:ALAVY) AudioValley : Targetspot, the Radionomy division's advertising platform, will launch the Targetspot Podcast Marketplace, the 1st all-in-one global service dedicated to podcasting.
7 November 2018 ? 17:40 CET
Audiovalley : Caroline Dupuis * email@example.com *
Actifin : Victoire Demeestère * firstname.lastname@example.org *
Targetspot, the Radionomy division's advertising platform, will launch the
Targetspot Podcast Marketplace, the 1st all-in-one global service dedicated
AudioValley (ISIN code: BE0974334667/ ticker: ALAVY) is proud to announce the
imminent launch in the United States and in Europe of "Targetspot Podcast
Marketplace", the first global all-in-one service - from creation to audience
monetization - dedicated to podcasting.
The podcasting industry is experiencing considerable growth in the number of
listeners around the world. In the United States, already more than a quarter
of the American population regularly listen to podcasts. In this market,
podcast advertising revenue grew by 86% in 2017, representing $314 million
invested by advertisers. This phenomenon, driven by the digitisation of audio
content, is also developing at a sustained speed in Europe.
Podcasts offer two major advantages for advertisers, who are increasingly
demanding in terms of targeting and optimizing the performance of their
campaigns. Advertising spots that are dynamically inserted in a podcast, either
via pre-roll (i.e. inserted before the program launch) or via instream
(inserted within the program) reach an audience that's captive to advertising.
In addition, the CPM selling price is significantly higher on an advertisement
in a podcast (about 2.5 times higher than an FM radio ad). Overall, advertisers
gain access to a massive and highly engaged and valuable audience that
Targetspot Podcast Marketplace will be launched in December for all Targetspot
radio publishers and premium partners, already representing more than 100
million monthly downloads in diverse fields such as arts and entertainment,
technology, news and politics, business and sports. Starting next spring, it
will be open to all podcast producers and publishers looking for a single
platform for the creation, storage, distribution and monetization of their
This new service is based on the Group's proprietary technologies including
Shoutcast, Winamp and Passport. The Podcast Marketplace will provide
advertisers with a way to automatically and seamlessly monetize against a large
podcast audience with advanced targeting capabilities, available both
programmatically and direct.
" The launch of Targetspot Podcast Marketplace is perfectly in line with the
Radionomy division's development strategy. There are significant opportunities
in the digital audio market and we intend to seize them by accelerating our
penetration into the promising podcast segment. This technological and
commercial innovation should enable us to capture the full potential of the
podcast market and generate strong growth from 2019 onwards. " says Alexandre
Saboundjian, Managing Director and Founder of AudioValley.
AudioValley is a pioneer in the digital audio revolution with vast expertise
encompassing the entire digital audio sector. AudioValley has an impressive
brand portfolio of premium products and services ranging from monetization for
digital radio (TargetSpot) to music licences (Jamendo), in-store digital audio
marketing (Storever), the creation, continuous broadcasting and hosting of
online radio stations (Radionomy & Shoutcast) and the famous multi-platform
multimedia player (Winamp).
For more information: www.audiovalley.com