2024 annual results: MG International faces a marked decline

MG International closed 2024 with a 15% drop in revenue in a declining swimming pool sector. The results show a significant 69% drop in operating income, amounting to €1.4 million. Revenue stands at €59.6 million, with net profit also at €1.4 million, down 65% compared to 2023.

The company has stepped up its cost-cutting efforts, lowering operating expenses by 6%. Despite increased competition from low-cost players, the Public Pool division is thriving with 17% growth thanks to sales in Asia and Scandinavia.

For 2025, the market remains uncertain, but the company plans to adapt to maintain its position. The annual report will be published in April 2025.