2024 Chamber Survey Highlights Engagement Trends and Challenges

GrowthZone, a leading association management software provider, has released the 2024 Chamber Survey Results Report which reveals significant trends and insights for the membership industry. This year's survey, marking the tenth anniversary, gathered data from 470 chamber professionals across the U.S. and Canada.

Key findings indicate a rise in member engagement, with nearly 65% of respondents noting improved interactions in 2023 compared to 2022. The survey highlights member engagement as a driving force for membership development. However, challenges such as lack of engagement and time constraints remain leading reasons for membership nonrenewal. The report suggests implementing strategic measures to boost member involvement and accommodate their schedules could mitigate these issues.

John Cook, Senior Vice President of Marketing at GrowthZone, emphasized the survey’s role in providing actionable insights for chambers to enhance member relations and retention strategies. The full report, which aims to help chambers address membership challenges and leverage opportunities for growth, is available on the GrowthZone website.