BRIEF

on Action Press AG (isin : DE000A2TSNU7)

Action press Expands Global Reach with New Office in Buenos Aires

On April 9, 2024, action press AG announced the opening of a new editorial office in Buenos Aires, Argentina. This strategic move aims to enhance the company's night production capabilities, specifically focusing on entertainment content in video format. With this addition, action press AG now operates its third international location, joining offices in Stockholm and Auckland.

The Buenos Aires office started operations in early April, staffed with two editors primarily tasked with producing content for the European early morning segment, pertinent to TV stations and digital media. This collaboration with the Grosby Group from Los Angeles provides action press with both the requisite space and specialized editorial personnel.

The company highlights that the Buenos Aires location allows for the efficient coverage of nighttime events in the USA, leveraging the time difference to process content during Buenos Aires's regular working hours. This strategy underscores action press AG's commitment to expanding its global footprint and improving service offerings across different time zones.

R. H.

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