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AITO and ADM Form Strategic Partnership for Middle East Expansion
On February 6, 2026, AITO, a luxury vehicle brand from China, announced a strategic cooperation with Performance Plus Motors, a subsidiary of Abu Dhabi Motors (ADM) in the UAE. The agreement, signed in Chongqing, underscores AITO's strategic entry into the Middle East luxury new energy vehicle market. This partnership aims to capitalize on ADM's 40 years of experience in the region's luxury automotive sector.
ADM will spearhead AITO's sales, delivery, and after-sales service in the UAE, enhancing the brand's market positioning. Both parties aim to create shared value growth through strengthened collaboration. Jason Wang of SERES AUTO highlighted this partnership as a vital step in AITO's globalization strategy.
AITO's flagship model, AITO 9, is already engaging in local test drives in the UAE, with further models ready for delivery. This marks a pioneering initiative for a Chinese brand in the region, aiming to set a new standard in intelligent luxury mobility.
R. P.
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