Alta Global Group Enhances MMA Fan Experience through City Kickboxing Partnership

Alta Global Group has announced the success of its partnership with City Kickboxing (CKB) in Auckland, New Zealand. This collaboration aims to transform MMA fans into active participants through the Alta Warrior Training program.

The program, under the guidance of CKB Head Coach Eugene Bareman, has helped over 800 beginners become cage-ready fighters. With each 20-week program attracting over 100 participants, CKB plans to expand to larger premises to meet the growing demand.

New Zealand's MMA and UFC interest is surging, with annual growth of 20-30%. The Alta Warrior Training program serves as an entry point for newcomers, significantly boosting gym memberships and community engagement.

Alta's strategic partnerships could generate $88,000 annually per gym. With 500 active partnerships, Alta aims to connect with 45,000 gyms in the US. Their innovative approach optimizes onboarding, engagement, and retention for maximum revenue.

The next Alta Warrior Training program at CKB starts on July 22, 2024, further solidifying Alta's global expansion and commitment to transforming the martial arts landscape.