Alta Global Group Partners with Legendary MMA Coach Eric Nicksick

Alta Global Group (NYSE American:MMA) has announced a partnership with renowned MMA coach Eric Nicksick. Known for coaching UFC champions like Francis Ngannou, Aljamain Sterling, and Sean Strickland, Nicksick's expertise aims to deepen Alta's engagement with MMA fans. This move intends to convert fan enthusiasm into active participation through Alta's digital platform and gym programs.

The partnership is also set to boost the adoption of Alta's digital marketing platform, Hype, among gyms and coaches, thereby supporting the growth of the company's Warrior Training Program subscriptions in North America. Alta aims to expand its influence in the martial arts and combat sports sectors globally by forming alliances with top names in the industry.

Nick Langton, Founder and CEO of Alta, expressed pride in bringing Nicksick on board, noting his respected status in both fan and student communities. Rich Chou, Vice President of North America, also highlighted the long-standing partnership with Xtreme Couture in Las Vegas as a significant endorsement of Alta's programs and products.

Eric Nicksick, who transitioned from college football to MMA coaching in 2006 and now serves as head coach and general manager at Xtreme Couture, has been pivotal in the success of many UFC champions. Alta estimates each active gym partnership could generate an average of $88,000 in annual revenue, with plans to expand its network to 45,000 potential combat sports gym partners in the US and globally.