ASMALLWORLD AG Rebrands and Introduces Free Membership

ASMALLWORLD AG, recognized for its luxury travel platform, has announced a comprehensive rebranding and the introduction of a free membership option. The changes aim to expand its user base and potentially boost profitability over time.

Under the new brand identity, ASMALLWORLD showcases its slogan "Travel - Discover - Belong." The addition of a free membership model grants wider access to its social network, offering 90% of premium functions. Although existing members could downgrade, thereby potentially affecting short-term revenues, the strategy targets long-term growth by increasing memberships and upselling premium services.

The rebranding anticipates a broader customer engagement with new monetization pathways, including third-party product offerings. Despite a predicted initial impact on profitability, the company forecasts significant operating leverage by 2026. NuWays AG has reiterated a "Buy" recommendation, adjusting the target stock price to CHF 4.00.