Avant Brands Realigns European Operations and Reclaims Brand Rights

Avant Brands Inc., a leader in ultra-premium cannabis products, has announced the termination of its Trademark Licensing Agreement with Adjupharm GmbH, returning all trademark and distribution rights for the blk mkt™ brand in Germany and Switzerland to its subsidiary, GreenTec, effective May 31, 2026. This move is part of Avant's broader strategy to align international partnerships with its long-term growth agenda.

CEO Norton Singhavon expressed the importance of fully integrating international partnerships with Avant's standards and vision. The reclamation of the blk mkt™ brand marks a strategic effort to consolidate brand equity and optimization in Europe.

Germany, Avant's largest export market, will see a new partner selection process to enhance momentum. Avant's capacity, backed by proprietary genetics, positions it well for supporting high-volume distribution.