Baixiang Food lights up Paris: Chinese noodles lead the way to a new era of internationalization

BEIJING, CHINA - August 26, 2024 - As the world's largest sporting event draws to a close, Baixiang Food's Bouillon Noodle House in Paris has successfully concluded its adventure. During nearly three weeks of competition, the pop-up restaurant quickly gained popularity thanks to its authenticity, contributing to the promotion of Chinese gastronomy and the strengthening of intercultural exchanges. The pop-up restaurant has strengthened Baixiang Food's global reputation and is a testament to its ambition to conquer international markets.

Since its opening, Baixiang Food's noodle house has become a hot topic on social media, attracting tens of thousands of visitors, including sports stars like Lang Ping and Zhang Weili. The hashtag #BAIXIANG celebrates power has racked up more than 3.28 billion views on Chinese social platforms.

Founded in 1997, Baixiang Food has built an international reputation through its pursuit of quality and prestigious certifications such as the BRC Global Food Safety Standard, the US FDA certification and ARA Halal certification. With its experience, the company now exports its products to 76 countries, attracting consumers around the world.

Baixiang Food plans to continue to innovate and expand Chinese flavors to more countries, thereby strengthening global cultural exchanges.