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BD Multimedia becomes TRACTIAL: New Strategic Direction towards Bitcoin
In July 2025, BD Multimedia will adopt the name TRACTIAL, signaling a strategic shift toward Bitcoin accumulation. This new identity underscores the company's ambition to become a leading provider of Bitcoin treasury services.
TRACTIAL is deploying a two-pronged strategy to increase its BTC reserve. It relies on regular purchases with its own funds and targeted fundraising, reflecting market conditions and supported by strategic investors. In addition, the company is accumulating BTC through mining partnerships.
Since the beginning of 2025, TRACTIAL has seen a 427% increase in its Bitcoin reserves. This rapid increase reflects the impact of its strategy on the market, strengthening its position in the global ranking of Bitcoin treasury companies.
R. H.
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