BIRKENSTOCK Opens New Store in Berlin's Cultural Heart

On September 16, 2026, BIRKENSTOCK inaugurated a new store in Berlin-Mitte, blending its shoemaking heritage with the city's vibrant energy. Located on Münzstraße, it spans 125 square meters, making it one of the brand's largest European stores. The store design draws inspiration from Berlin's culture, featuring materials like cork and jute, emblematic of BIRKENSTOCK's iconic footbed.

To celebrate the opening, collaborations with local creatives, such as Yellow Nose Studio and Sound Metaphors, bring an artistic touch. The store showcases a range from classic footwear to exclusive collections like the 1774 line. With this strategic expansion, BIRKENSTOCK deepens its connection with the Berlin cultural scene while reinforcing its commitment to craftsmanship.