Blokees Unveils New Offerings at China Toy Expo 2025

From October 15 to 17, 2025, Blokees, known for its Assembly Character Toys, made a notable appearance at the China Toy Expo. The brand highlighted its expansive product range, featuring over 100 items from well-known franchises such as Ultraman, Transformers, and DC. Two primary categories, "Blokees Model Kits" and "BLOKEES WHEELS," showcased the brand's robust ecosystem.

The event marked the debut of Blokees' HERO10 line, including the Transformers Galaxy Version 09 and new releases from Saint Seiya. Notably, the Expo introduced DC Defender's first commercialized product, Legendary Batman Assemble. Targeting enthusiasts, nearly half the displayed items were newly launched.

Blokees also premiered "daadoos," catering to female consumers, with the new NEST series featuring The Powerpuff Girls. BLOKEES WHEELS displayed products for general and adult IP fans, launching designs from Ultraman and Fast & Furious.

The Expo saw enthusiastic participation in Blokees' creation contest, underlining the brand’s commitment to co-creation with players. Blokees remains committed to offering high-quality experiences and innovative products.