Swaine Expands Internationally, Embracing "Quiet Luxury"

Swaine, a venerable British luxury brand since 1750, is accelerating its global presence to capitalize on the rising demand for "quiet luxury." A new milestone was achieved with its entry into Harrods, one of London's most prestigious department stores, showcasing its leather goods, umbrellas, and hats.

The company plans to expand further by opening its first direct sales points in the United States and Switzerland. The Swiss boutique will open in Montreux this summer, while the Beverly Hills location in Los Angeles is slated for autumn 2025. These strategic expansions highlight Swaine's dedication to meeting the preferences of high-end consumers globally.

Swaine will also host exclusive trunk shows in Monaco and Switzerland, offering a bespoke experience to a selective audience. These developments align with Swaine's strategy to focus on discreet luxury and exceptional quality, reinforcing its heritage while adapting to contemporary market demands.