Chow Tai Fook Jewellery Marks 95 Years with Brand Transformation

Chow Tai Fook Jewellery Group Limited, a leading Chinese jeweller, celebrates its 95-year legacy of trust and exquisite craftsmanship. Concurrently, the Group announces a substantial brand transformation focusing on a new vision to become "the leading global jewellery brand that is a trusted lifetime partner for every generation." This vision emphasizes their commitment to high standards of Chinese jewellery craftsmanship while aiming to inspire future innovations.

Since its inception in 1929, Chow Tai Fook has achieved significant milestones, such as introducing 999.9 gold products and becoming a De Beers global sightholder. The Group now operates nearly 8,000 stores globally. As it approaches its centennial, the company remains dedicated to enhancing Chinese cultural appreciation globally and maintaining competitiveness through strategic initiatives.

Furthermore, Chow Tai Fook plans to revolutionize its retail experience by refurbishing all its stores over the next five years, aiming for a grand celebration of its 100th anniversary in 2029. This includes launching stores with new images in prominent locations like Hong Kong and Shanghai, enhancing customer experience through innovative designs and a new logo that symbolizes its enduring legacy and modern outlook.

To commemorate the milestone, the company introduces the 'Chow Tai Fook Rouge Collection,' blending heritage with contemporary elements. Additionally, Chow Tai Fook continues to advance its sustainability goals, committing to environmental and community well-being as part of its long-term strategy.