Conor McGregor Increases Stake in Alta Global Group with Performance Shares

Alta Global Group announces a landmark partnership with UFC icon Conor McGregor, who becomes an Alta Global Ambassador. The three-year deal includes McGregor receiving 700,000 performance share rights tied to targets up to $20 per share. As an initial step, 150,000 shares vest upon signing the global ambassador agreement.

Alta aims to leverage McGregor's extensive social media reach and immense influence among 640 million UFC fans to boost visibility and drive participation in combat sports. McGregor's role will focus on promoting Alta's offerings, including TrainAlta.com, Hype.co, and MixedMartialArts.com.

Founder and CEO of Alta, Nick Langton, emphasizes McGregor’s unparalleled legacy in MMA as a crucial asset. This strategic alliance is expected to solidify Alta's market presence and expand its influence in the U.S. and globally.