COPPA 2.0: A Financial Game-Changer for Kidoz and the Digital Advertising Landscape

Kidoz Inc. (TSXV:KIDZ) has expressed strong support for COPPA 2.0, an updated Children's Online Privacy Protection Act recently approved by the US Senate. This regulation will alter the landscape of online advertising, particularly in how advertisers reach audiences under 17. Companies specializing in safe and contextual advertising, like Kidoz, are set to benefit financially.

With COPPA 2.0 limiting targeted ads for users under 17, advertisers are expected to shift their budgets. EMarketer reports $1.8 billion spent on digital ads targeting U.S. teenagers in 2023. These funds might now move to compliant platforms, offering an opportunity for Kidoz, which aligns with COPPA 2.0's guidelines.

Another avenue for advertisers is in-game advertising, a market valued at $56 billion in 2023. As social media platforms face restrictions, Kidoz stands to capture a share of this expanding market, especially with its established presence in gaming.

App developers must also adapt, ensuring their ad strategies comply with new regulations. Statista notes that 40% of global app users are under 17, a critical demographic for developers. Kidoz's compliant solutions can meet this demand, enhancing its user base.

With mobile device penetration for teenagers over 13 in the U.S. at approximately 90%, advertisers may need to allocate their budgets towards safer platforms. Kidoz anticipates future revenue growth by expanding its market share among advertisers seeking safe targeting options.