COSRX Partners with Maison Margiela at Paris Fashion Week

COSRX, a leading K-beauty brand, has made history by becoming the first-ever Asian beauty brand to sponsor Maison Margiela at Paris Fashion Week. The collaboration for the Spring/Summer 2027 show marks a significant milestone in the convergence of skincare and fashion. COSRX introduced its "Blue" skincare concept backstage, highlighting products like the Blue Peptide Duo and Mist. These products prepared the models' skin, promoting a hydrated and healthy complexion, essential for makeup applications.

Under the guidance of Head Makeup Artist Inge Grognard, the skincare approach emphasized the importance of healthy skin as a foundation for makeup. The Blue Peptide range, featuring ingredients like Copper Peptide and Bakuchiol, was crucial in offering a fresh and radiant appearance. This innovation underscores the growing importance of advanced skincare in the beauty industry.