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COSRX Steps into Haute Couture with Backstage Sponsorship
Global K-beauty leader COSRX has marked a significant milestone by becoming the official backstage hair sponsor for MISS SOHEE during the Paris Fashion Week Haute Couture Spring/Summer 2026. The event took place on January 29, where COSRX showcased its expertise in K-beauty hair solutions under the guidance of its Global Hair Ambassador, Joana Neves.
MISS SOHEE, a London-based couture house led by designer Sohee Park, is praised for its modern approach to couture. COSRX supported this show, enhancing the event with its performance-driven hair solutions. This partnership is one of the first instances of a K-beauty brand venturing into such a prestigious fashion arena.
The collection, themed "BREATHING FORMS," highlighted sculptural silhouettes and movement. COSRX contributed its PEPTIDE-132 Hair Bonding Trio to the event, defining a shift from European-dominated beauty standards on the couture stage.
R. E.
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