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Deezer and DAZN Announce Multi-Market Partnership for Premium Streaming
Paris, August 14, 2024 – Deezer and DAZN have unveiled a multi-year joint distribution partnership, starting in France. This collaboration will provide seamless access to premium music and sports content for users of both platforms. Deezer users will receive attractive offers for DAZN's sports streaming, which includes exclusive rights to Ligue 1 McDonald's football.
The partnership will initiate in France, set to expand to Germany, Austria, and Switzerland later. Ivana Kirkbride, Chief Commercial Officer at Deezer, highlighted the opportunity to connect music and sports fans, emphasizing the added value for users. Alice Mascia, DAZN DACH CEO and Group CMO, also expressed enthusiasm, noting the collaboration’s potential to bring the worlds of sport and music closer.
This initiative aims to create co-branded sports and music experiences through joint marketing efforts and innovative projects, both digitally and physically. Fans can look forward to enhanced user journeys and seamless payment methods, enriching their streaming experiences.
R. H.
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