DIRT Research Technologies Secures $2M Pre-Seed Funding Round Led by Industry Leaders

NEW YORK / September 17, 2024 / DIRT Research Technologies has successfully closed a $2 million pre-seed funding round. The company, specializing in sensor-based neuroscience to identify attention-demanding content, aims to expand its data collection capabilities and enhance its audience insight tools with AI.

Leading the oversubscribed funding round were notable investors including Mark Cuban, Dean Dakolias, and leaders from the gaming, finance, and branding sectors. Founded in 2020, DIRT gathers physiological data from live audiences, employing this data to deliver insights that enhance engagement. The next iteration of its platform will incorporate AI for real-time simulations, aiding in the development of highly customized content.

Industry experts predict a fivefold increase in content volume over the next two years, driven by generative AI. Mark Cuban highlighted the importance of impactful content to forge meaningful connections, noting DIRT's potential to transform multiple industries.

DIRT's technology, which measures content at the physiological level, offers more accurate insights than traditional methods like surveys or A/B testing. Clients, including Zynga and multiple Fortune 100 companies, rely on these insights to drive user engagement and inform business decisions.

Ryan Anthony, co-founder and CEO, emphasized that DIRT's mission is to unlock new frontiers in content measurement, providing a turnkey solution for enterprises, SaaS, and individual creators.