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Everton FC Partners with action press and SmartFrame for Official Content

Hamburg, Germany - 29 August 2024: Everton Football Club has chosen action press international GmbH and SmartFrame Technologies Ltd as its official content providers. action press international will manage Everton FC's photo productions, while SmartFrame's streaming platform will distribute the content.

Renowned photographer Bob Martin and his team will produce exclusive images for Everton. SmartFrame's technology will enhance the presentation of high-quality sports images, allowing fans to get closer to their favorite moments and events.

Everton will own all official images and associated copyrights, and the club will benefit from additional revenue via SmartFrame's ad-tech solution. This platform allows for occasional advertising within images, offering new opportunities for global reach.

Rob Sewell, CEO of SmartFrame, expressed his excitement about the collaboration, emphasizing the ethical and transparent image ecosystem they aim to create.

R. P.

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