FaZe Clan Expands Global Reach with SteelSeries Co-Branded Product Line

FaZe Clan, a leading gaming organization recently acquired by GameSquare Holdings, Inc., has announced the global expansion of its co-branded product line with SteelSeries. Starting today, fans outside the US can purchase FaZe SteelSeries gear in stores worldwide.

Erik Anderson, Head of Esports at FaZe Clan, expressed excitement about the expanded availability. "Fans globally can now access our top-tier products," he said. The initial US-exclusive launch at Best Buy in November 2023 saw significant success, with products quickly selling out.

Justin Kenna, CEO of GameSquare, highlighted the financial impact of such partnerships, noting over $75 million in gross revenue from co-branded products between 2022 and 2023. This global rollout aims to replicate the US success in markets such as China and India.

FaZe Clan plans to bolster this launch with influencer campaigns and social media content, further enhancing the brand's reach and accessibility. For detailed product information and availability, visit SteelSeries' official website.