Fill Up Media adopts Vistar Media's SSP for DOOH

Advertising company Fill Up Media has integrated Vistar Media's Supply-Side Platform (SSP). This move is part of a strategy to strengthen its programmatic presence in the Digital Out-Of-Home (DOOH) space. The addition of Vistar Media's technology will enable Fill Up Media to optimize the effectiveness of its advertising campaigns and expand its reach in this dynamic market segment.

This technological collaboration aims to offer new monetization opportunities while improving user engagement through more targeted campaigns. Furthermore, Fill Up Media aims to meet the growing demand for innovative programmatic DOOH solutions.