Forklift Foods and Tier One Solutions Announce Strategic Partnership

NEW YORK, NY / ACCESSWIRE / July 9, 2024 / Forklift LLC and Tier One Solutions Group have announced a new strategic venture. This collaboration will merge Forklift Foods' culinary branding and digital expertise with Tier One’s shopper marketing, sourcing, and omnichannel activation capabilities. The joint venture aims to offer end-to-end marketing solutions to emerging food and beverage brands globally, enhancing their market share and revenue.

For Forklift, this partnership significantly extends its marketing, creative, and culinary brand management expertise. Betsy Fox, President of Forklift Foods, said, "Adding shopper marketing and distribution consulting provides us with more options and extends the duration of our client engagements."

Cynthia Ward, CEO of Tier One Solutions, emphasized the synergy between the two organizations, stating, "This collaboration is a testament to our shared vision of nurturing emerging food and beverage brands." Forklift and Tier One will also launch a series of thought leadership programs starting in July.

Lyndon Neal, COO of Tier One Solutions, highlighted the growth potential, saying, "Emerging Food & Beverage brands are an exciting market for our marketing expertise. This partnership creates a competitive advantage for clients in the U.S. and globally."