GameSquare and Dairy MAX Launch Educational Campaign in Fortnite

GameSquare Holdings (NASDAQ:GAME)(TSXV:GAME) in collaboration with Dairy MAX has introduced a new campaign in Fortnite's Farm Tycoon, the UEFN World Building Map Campaign. This initiative, developed by Moonlight Studios and managed by Zoned, both GameSquare entities, aims to integrate nutritional education into Minecraft gameplay seamlessly.

The Farm Tycoon map allows players to act as dairy farmers, managing their farm's operations and infrastructure. It combines educational elements about dairy products with the virtual farming experience to promote a balanced diet among youth.

GameSquare CEO, Justin Kenna, expressed enthusiasm about the partnership with Dairy MAX, emphasizing the campaign's commitment to providing enjoyable yet impactful gaming experiences. The campaign also features participation from notable Fortnite influencers like Chica, SanchoWest, and TBNRFrags to enhance engagement.

Dairy MAX's Chief Strategy Officer, Jennie McDowell, highlighted the importance of a balanced diet for youth performance and the creative approach GameSquare brings to gaming. The campaign kickoff aims to reach a global audience providing both entertainment and educational content.

With this initiative, GameSquare and Dairy MAX endeavor to influence dietary habits through strategic and engaging gameplay, reflecting a growing trend in combining education with digital entertainment.