Huawei Joins Forces with Eliud Kipchoge's Running Team

Huawei has unveiled a groundbreaking partnership as the official technology collaborator for the dsm-firmenich Running Team, led by marathon legend Eliud Kipchoge. Announced on January 5, 2026, this collaboration aims to globalize the running culture and inspire more individuals to engage in the sport. The news has generated significant interest in the technology and sports sectors, indicating Huawei's strategic entry into the health and fitness industry.

Huawei's decade-long presence in health and fitness is marked by its diverse product lineup, including the HUAWEI Band and WATCH FIT Series for daily wellness and the advanced WATCH D Series. The company has also achieved a 97% accuracy in race result prediction and developed a model for fatigue assessment through extensive testing with over 100 runners.

This collaboration promises to integrate insights from Kipchoge and his team into Huawei's smart watches, enhancing their functionality and appeal to both elite athletes and everyday users. The partnership is expected to innovate data accuracy and adaptability in sport tech, redefining the industry standards.