HUGO BOSS Ends Share Buyback Program Amid Strategic Changes

On September 1, 2026, HUGO BOSS AG announced the termination of its share buyback program, effective upon its scheduled expiration on September 8, 2026. The program had been active since August 24, 2026, and resulted in the repurchase of 124,044 shares, costing approximately EUR 4.8 million. This decision aligns with recent developments involving Frasers Group, which declared its intention to increase its stake in HUGO BOSS beyond 50% and assess its support for Stephan Sturm, Chairman of the Supervisory Board.

HUGO BOSS clarified that the program's termination does not signal a shift in its strategic confidence or long-term growth potential. The company maintains its current capital allocation framework and will consider future share buyback initiatives as deemed suitable by its Managing Board.