Hummingbirds Secures Over $10 Million in Seed Funding

Des Moines-based Hummingbirds, a SaaS platform, has raised over $10 million in seed funding. This marks a significant step for the company, which connects local content creators with brands to produce city-specific social media content. Participants in this funding round include both existing and new investors, focusing on hyperlocal marketing platforms.

Charise Flynn, COO and co-founder, emphasizes the platform's mission to transform brand connections within communities using nano-influencers. These influencers, with under 10,000 followers, prove effective due to their trusted voices, offering substantial returns compared to macro-influencers.

Hummingbirds has seen notable growth, doubling its network across 20 cities. This expansion allows brands such as Olipop and Fareway to boost local engagement significantly. Hummingbirds' community-driven approach distinguishes it by fostering authenticity and sustainable user growth.