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Ideon Media and JWP Connatix Establish Partnership in Video Advertising
Ideon Media, a prominent Canadian digital media company, has announced a strategic partnership with JWP Connatix. This collaboration aims to enhance video advertising solutions across Canada. By combining Ideon's expertise in data and media with JWP Connatix's advanced video technology, new opportunities for advertisers arise, allowing them to reach premium audiences on various platforms, including desktop, mobile, and connected television.
Through this partnership, Ideon Media will leverage JWP Connatix's predictive audience targeting. This enables connections between Canadian media audiences and global companies. The collaboration also supports the growing demand for Connected TV in Canada, focusing on the French-Canadian market.
Kevin Bartus of Ideon Media emphasizes the commitment to providing impactful monetization opportunities, while JWP Connatix's Mike Caprio highlights the goal of engaging high-quality audiences. The partnership follows JWP Connatix's recent merger, aiming to provide comprehensive solutions for the media ecosystem.
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