IFabric Corp. Expands PROTX2 Technology to UK and EU with Marks & Spencer Collaboration

iFabric Corp., known for its leadership in innovative fabric technologies, has expanded its PROTX2 technology into the UK and EU markets. Marks & Spencer, a prominent British retailer, will incorporate PROTX2 into its Autograph collections, enhancing performance with features such as antiviral and antibacterial properties. The collaboration signals a strategic shift from iFabric's primary focus on North America to a broader global presence.

The PROTX2 brand will be visible on hang tags both in-store and online for selected Marks & Spencer products. This visibility is expected to reinforce iFabric’s presence within new regional markets in Europe. Giancarlo Beevis, CEO of Intelligent Fabric Technologies, expressed excitement about working with such an iconic retailer to introduce their innovative technology to European consumers. The move is part of iFabric’s strategy to grow beyond North American brands.