Interactive Strength Inc. Adopts Bitcoin for Treasury and Payments

Interactive Strength Inc. (NASDAQ: TRNR), a company known for its innovative fitness equipment under the CLMBR and FORME brands, has decided to incorporate Bitcoin as a treasury reserve asset. The Board of Directors has approved purchasing up to $5 million in Bitcoin, constrained by a limit of 25% of the company's average cash holdings over the past three months.

CEO Trent Ward highlighted Bitcoin's growing acceptance as an asset class and its potential as a hedge against inflation. The move follows the approval of Bitcoin ETFs and increased institutional involvement, marking a progressive step in reinforcing the company's financial strategy.

In addition, Interactive Strength plans to accept cryptocurrency payments, retaining them as Bitcoin, which aligns with their strategic goals to enhance convenience for a global customer base while diversifying and strengthening their treasury.