Jumia and Hepsiburada Partner for Enhanced Product Access in North Africa

Jumia Technologies AG and Turkish e-commerce platform Hepsiburada have announced a strategic partnership aimed at expanding product access for North African consumers. Hepsiburada will list its private label products and selected Turkish brands on Jumia's platform, enhancing the shopping experience across key African markets.

Hepsiburada, headquartered in Istanbul, will leverage its established presence in Türkiye, while Jumia will utilize its extensive reach in North Africa. This collaboration aims to provide consumers with a wider range of high-quality Turkish products, strengthening Jumia's offering in the region.

Both companies express enthusiasm about the partnership. Jumia's CEO, Francis Dufay, highlights the opportunity to enhance Jumia's value proposition. Nilhan Onal Gökçetekin, CEO of Hepsiburada, emphasizes the collaboration as a step towards expanding Hepsiburada's international presence and facilitating cross-border trade.