KFC Launches Fried Chicken Kebab in Spain with Giant Totems

KFC has ventured into the kebab market in Spain by transforming its restaurant totems into giant kebab displays. This creative campaign coincides with the launch of its fried chicken kebab menu and runs from March 24–30.

Developed by PS21, these eye-catching installations are featured across select KFC locations in Spain. The totems resemble traditional meat skewers, each towering at 12 meters and weighing 1,200 kilograms. They are constructed from iron and polyurethane foam, with custom bearings allowing continuous rotation.

The launch is supported by an audiovisual campaign from Oriental Films, with TV, digital, and cinema presence. The media strategy by Arena Media enhances visibility through an engaging OOH presence.

The limited-edition menu includes kebabs, dürüms, falafels, and fries with kebab sauce, available in Spain for a short time via KFC restaurants, app, and website.