KLARSEN launches Dimea: focusing on e-commerce for food supplements

The Klarsen Group, a data marketing specialist, has unveiled its new e-commerce business, Dimea, dedicated to dietary supplements and wellness products. This initiative marks a new direction for the company after twenty years serving brands.

The French market for dietary supplements, estimated at €3 billion in 2025, presents promising prospects. The over-50s are the primary target, a segment Klarsen has mastered for over forty years. Thanks to its proprietary tools, Dimea integrates all stages of the value chain, optimizing production through artificial intelligence.

Social media plays a central role in Dimea's acquisition strategy, supported by industrial-scale distribution and continuous testing to maximize campaign effectiveness.