KnitWell Group Launches Sisterhood of Strength Campaign to Support Breast Cancer Research

NEW YORK, NY / ACCESSWIRE / September 10, 2024 / In honor of Breast Cancer Awareness Month, KnitWell Group announced an extended cause marketing campaign called the Sisterhood of Strength. This initiative supports their 20-year partnership with the Breast Cancer Research Foundation (BCRF). Through the campaign, the stories of 20 resilient breast cancer thrivers will be highlighted to engage KnitWell Group's 20 million customers. The campaign aims to improve outcomes and save lives, building on the $62 million previously raised by Ann Taylor and LOFT.

The campaign features inspiring women, including influencers Tiffany Dietz and Tegan Higgins, health advocates Sarrah Strimel Bentley and Aisha Patterson, and Sports Illustrated model Allyn Rose. These women were celebrated with gift cards and photographed by Mei Tao. Lizanne Kindler, CEO of KnitWell Group, asserted the company's commitment to making a greater impact through collective efforts.

KnitWell Group, BCRF’s largest fashion retail partner, introduces a unique campaign uniting all eight brands. Each brand provides opportunities for customers to support BCRF through special Cares Cards, benefitting products, Shop for a Cause events, and donation matching on Pink Day (October 5). In 2023, KnitWell brands raised $5 million, with hopes of doubling that in 2024.

BCRF President, Donna McKay, emphasized the necessity of community and collaboration in advancing breast cancer research. She highlighted the impactful role the Sisterhood of Strength campaign plays in supporting their critical work. The campaign runs from mid-September through October 31.