Leading Massage Destination Squeeze Expands Footprint in Sarasota, Florida

Squeeze, the fast-growing massage service destination, is set to broaden its reach with the opening of a new location in Sarasota, Florida, this June. Founded by Drybar's Alli Webb, Michael Landau, and former VP of marketing Brittany Driscoll, Squeeze aims to revolutionize the massage industry. Guests can book, set preferences, and pay through the Squeeze app, ensuring a seamless experience.

The Sarasota shop, located in Fruitville Commons, features eight treatment rooms within a 2,446-square-foot space. The modern design promotes comfort and well-being. Each massage can be personalized, including pressure, music, lighting, and focus areas, all through the app. Preferences are saved for future visits, ensuring consistency in service.

Squeeze also offers complimentary enhancements like deep tissue, heat therapy, percussion therapy, and aromatherapy. Various pricing and membership programs are available, including special founding memberships with significant discounts. Monthly memberships and pay-per-session options are also offered.

The Sarasota opening is a key step in Squeeze's national expansion, with over 90 new shops in the pipeline. This new location will operate daily from 8 a.m. to 9 p.m. at 3070 Fruitville Commons Blvd., Suite 100.