LQR House Enters $6.5 Million Agreement for SWOL Tequila with Of The Earth Distribution Corp

LQR House Inc. (NASDAQ:LQR), a niche ecommerce platform in the spirits and beverage industry, announces a new agreement with Of The Earth Distribution Corp. for up to $6.5 million USD. This includes a purchase of SWOL Tequila worth up to $2 million USD and $4.5 million USD worth of marketing services based on bottle sales. The agreement allows Of The Earth to distribute SWOL Tequila in several Canadian provinces with an option to terminate if sales targets are unmet.

This partnership aims to expand the presence of SWOL Tequila in Ontario, Quebec, Nova Scotia, Prince Edward Island, New Brunswick, and Newfoundland. Of The Earth, a prominent Toronto-based alcohol distributor, will also help distribute other LQR House brands throughout Canada. The company views this partnership as pivotal for increasing its visibility in the Canadian market.

Sean Dollinger, CEO of LQR House, emphasized the unique branding and quality of SWOL Tequila. He aims to address the lack of affordable, high-quality tequila in Canada with Of The Earth's support. Jason Pucci, CEO of Of The Earth, expressed excitement about expanding their distribution network with LQR House and its premium products.