Lübke Kelber AG: Neubauwerte Rebrands as Lübke Kelber Living

Frankfurt a. M., 25 September 2024 – The wholly-owned subsidiary of Lübke Kelber Group, Neubauwerte NBW Vertriebs GmbH, has officially rebranded to Lübke Kelber Living. This transition aligns with the company's strategy to expand its business activities to include the privatisation of apartments across Germany. The sale of both existing and newly built freehold flats will continue.

According to Marc Sahling, chairman of Lübke Kelber AG, Lübke Kelber Living is well-positioned in the market to offer solutions for the marketing and sale of apartments to various stakeholders, including project developers and private homeowners. Marcel Hoecker, Managing Director, emphasizes the importance of extensive knowledge of location, energy standards, and tenant structure for successful privatisation.

Lübke Kelber Living aims to enhance its property sales processes using digital technologies, targeting buyers with intelligent tools and data-driven decision-making. The company leverages over 55 years of experience and an extensive network of real estate agents to combine traditional and digital sales channels effectively.