LUX Marks 100 Years with "Still There" Fragrance Campaign

LUX, renowned for luxurious personal care products under Unilever, has launched its "Still There" campaign to commemorate its century-long legacy of infusing fine French fragrances into its products. Created by VML Singapore, this campaign celebrates the enduring appeal and lasting power of LUX's signature scents.

The "Still There" campaign uniquely combines historical reverence with modern scientific validation by using vintage LUX soaps from as early as 1938, tested by Givaudan Perfumery School, to demonstrate the long-lasting fragrance quality of their soaps. The findings confirmed the scents' lasting allure, described as "very opulent, sweet and floral."

Along with historical analysis, LUX interacted with the digital age by engaging influencers to review soap samples from different eras, revealing the fragrance's timelessness. The campaign underscores LUX's commitment to quality and innovation in delivering persistent and luxurious personal care experiences, thus bridging the gap between generations of consumers.

The campaign highlights LUX’s continuous leadership in fragrance infusion and its adaptability to modern standards without losing the essence of its heritage. This innovative approach is set to resonate with both longtime users and new audiences, reinforcing LUX’s status in the personal care industry.