Manor reinvents the fashion space with a new concept in Basel and Lausanne

Manor AG unveils an innovative fashion concept, launched in Basel and Lausanne, as the Swiss chain embarks on a significant modernization of its stores. The concept includes new store designs, a refreshed set of attractive brands and a presentation segmented into stylistic themes. The staging offers an immersive customer experience, integrating digital elements and exclusive offers.

With this concept, Manor is enriching its portfolio with twenty new international labels, some of which are being presented for the first time in Switzerland. The modernised spaces aim to offer a welcoming and stylish environment, while at the same time reinforcing the appeal of the large retail outlets with exclusive events and promotions accompanied by personalised fashion advice.

Manor is investing CHF 50 million to renovate 12 stores across the country, with the ambition of extending this inspiring model to other cities. Customers can expect to rediscover fashion through a modern prism, where the shopping experience is at the heart of the concept. With a focus on regional specificities, the stores adapt the offer to local preferences.