MBWS and Interbrands Denmark Strengthen Danish Market Presence

Marie Brizard Wine & Spirits (MBWS) announced the acquisition of a controlling stake in Interbrands Denmark ApS, a key player in the Danish wine and spirits distribution sector. This strategic move aims to combine MBWS's strengths with Interbrands' extensive market expertise to boost their presence and growth in Denmark.

Interbrands Denmark, known for its two-decade-long success in developing wine and spirits brands, will enhance MBWS's portfolio. This partnership creates a comprehensive network across various trade channels, strengthening the distribution platform in Denmark. The alliance promises improved visibility for brands and better customer service.

The CEOs of both companies express a shared vision of building a dynamic and respected distribution platform. This collaboration represents a significant step in MBWS's strategy to accelerate growth and expand its Agency Brands business.