Merlin and Deezer renew partnership to support the growth of independent music

By Rémy EISENSTEIN - Merlin, the independents' partner for digital music licensing, and Deezer, the music experience platform, have renewed their partnership. The objective is to guarantee appropriate and equitable valuation of independent music thanks to the new artist-centered streaming remuneration model developed by Deezer.

This model rewards artists and content that generates active fan engagement, restores the importance of music and strengthens fraud detection measures. By adopting this model, Merlin guarantees its independent members fairer remuneration for their artists and contributes to the development of a sustainable musical ecosystem.

Jeronimo Folgueira, CEO of Deezer, said the company's ambition was to create a model for all artists with a strong fan base, including independent artists who are members of the Merlin ecosystem.

Jeremy Sirota, CEO of Merlin, highlighted that Merlin's mission is to elevate the voices of its independent members and ensure they have access to the most innovative opportunities in the digital market, while ensuring that their artists are fairly remunerated.

This collaboration comes at a pivotal moment for the music industry which is exploring new avenues for improving artist remuneration on streaming platforms.