MGI Launches Revolutionary AI-Based Ad Targeting Tool, ATOM 3.0

On April 29, 2024, Media and Games Invest SE (MGI), announced the launch of ATOM 3.0, a novel AI-driven on-device targeting tool for iOS. This technology enables mobile marketers to predict and understand user traits without breaching privacy, providing them an edge in a market where a majority of users opt out of tracking.

ATOM 3.0 utilizes advanced artificial intelligence to analyze device signals and environments, thereby predicting user characteristics and enabling cohort classification. This approach complies with privacy laws and improves ad targeting efficiency and effectiveness.

The integration of ATOM 3.0 with MGI's HyBid SDK expands its accessibility to advertisers, reaching over 1.5 billion users across more than 10,000 apps globally. Despite users' increasing preference for privacy, this technology maintains advertiser and publisher connectivity through non-intrusive methods.

MGI offers ATOM 3.0 free initially to encourage widespread adoption, aiming for high CPM gains through improved targeting capabilities. This strategic move by MGI underscores its commitment to blending consumer privacy with digital advertising demands.