on Mister Spex SE
Mister Spex SE: Strategic Shift Boosts Profitability Amid Sales Decline
Mister Spex SE has reported a significant increase in profitability for Q2-2025. Despite a 22% year-on-year decline in sales to EUR 53 million, the company achieved a gross margin increase of 504 basis points, reaching 53.7%. This downturn in sales correlates with a strategic decision to focus on profitability over volume-driven growth.
The improvement in profitability is attributed to a consistent pricing policy, strict cost control, and an enhanced product mix. Prescription eyewear sales rose to 38%, propelled by the premium private label “SpexPro.” Consequently, EBIT improved by EUR 3 million to EUR -4.3 million, demonstrating the success of the “SpexFocus” transformation program initiated in August 2024.
The company sustains its FY 2025 guidance, reinforcing its strategy for sustainable growth and profitability, validating the Buy recommendation with a target price of EUR 5.00.
R. P.
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