NAGRAVISION, Samsung, and DishTV India Innovate Subscriber Access

NAGRAVISION, part of the Kudelski Group, has partnered with DishTV India and Samsung to introduce TVKey Cloud. This service marks India's first direct-to-TV solution for satellite content on Samsung Connected TVs. The collaboration allows DishTV, a leader in content distribution, to deploy this innovative service without requiring set-top boxes, meeting government goals and reducing new customer acquisition costs.

The TVKey Cloud ensures robust content security and positions the DishTV brand prominently on Samsung TVs. Manoj Dobhal, CEO of DishTV India, emphasized the benefits of a clutter-free, secure viewing experience. Nancy Goldberg of NAGRAVISION highlighted their ongoing commitment to market innovation, offering high-quality content directly to consumers.

DishTV aims to extend this service to other TV manufacturers, enhancing consumer choice. This initiative showcases their dedication to customer satisfaction and industry leadership.