Natalie Ellis of Bossbabe Joins Lori Harder to Scale Growing Beauty Brand Glōci

Lori Harder and Natalie Ellis announced their partnership as co-founders of the fast-growing beauty brand Glōci on June 7, 2024. With a combined audience of over 4 million followers, they aim to expand the brand's reach. Glōci, launched in March 2024, offers a daily beauty supplement packed with skin and gut nutrients, targeting busy individuals looking for simplified beauty routines.

"Glōci aims to simplify our lives and improve beauty and wellness routines," said Harder. The brand has seen quick success in the supplement space, prompting Harder to seek a partner for further growth. Ellis, an early investor in Glōci, joins Harder leveraging her business acumen to drive the brand forward.

Ellis, CEO and founder of Bossbabe, adds significant value to the partnership with her structured approach and extensive entrepreneurial experience. "Lori is a powerhouse entrepreneur," said Ellis. Previous collaborations made this partnership a promising venture as their skills complement each other well.

To support its expansion, Glōci has introduced an affiliate program and an invite-only ambassador program. These initiatives aim to build a community of empowered women, offering exclusive perks and interaction opportunities with the co-founders.

"This partnership allows us to create a greater impact," said Harder. "We want to build a community where women feel supported, confident, and ready to pursue their goals."