Netto Denmark chooses VusionGroup to digitalize its 550 stores

After successes with Fotex and Bilka, Netto, a Danish discount chain owned by Salling Group, opts for innovative solutions from VusionGroup. World leader in the digitalization of physical stores, VusionGroup (VU - FR0010282822) will deploy its SESimagotag electronic labels and its VusionCloud platform in 550 Netto stores between the third quarter of 2024 and the second quarter of 2025.

This initiative aims to improve the customer experience by providing clear information on products and promotions, making purchases easier. Alan Jensen, Executive Vice President of Salling Group, highlights the importance of these solutions to modernize stores and optimize customer services.

VusionCloud provides remote control of labels, ensuring accurate pricing and effective promotion management. The deployment relies on Cisco Meraki Wi-Fi infrastructure, reducing the carbon footprint. In-store teams will be relieved of the manual task of managing labels, allowing them to focus on customers.

Sebastien Fourcy, SEVP EMEA of VusionGroup, welcomes this new step in the partnership with Salling Group, saying that this collaboration strengthens VusionGroup's position in Scandinavia.