VUSSENS Establishes U.S. Headquarters and Launches AI Beauty Analytics Platform

VUSSENS Inc., a subsidiary of NEWEN AI, has set up its North American headquarters in New Jersey and launched an AI-driven beauty analytics platform. This strategic move aims to accelerate expansion in the world's largest beauty market. The location offers proximity to New York's international business infrastructure.

The newly launched VUSSENS platform is ontology-based, integrating data from social media and e-commerce to offer granular consumer insights. It employs a comprehensive AI engine for detailed persona analysis, advancing beyond mere keyword tracking. The platform provides actionable insights linking trends, consumer responses, and product efficacy.

VUSSENS incorporates four core solutions: Marketing, Trend, Product, and Category, to facilitate informed business strategies. It plans an aggressive sales approach targeting beauty brands, manufacturers, retailers, and agencies. The company aims to broaden its client base and enhance its sales network within the U.S., followed by expansion into global markets.