OLB Unveils Updated Brand Identity

Oldenburgische Landesbank AG (OLB) introduced its new brand identity on November 27, 2024. This overhaul follows the acquisition of Degussa Bank and aims to enhance brand awareness and attract new clientele. The updated identity features a rejuvenated logo and slogan, underscoring OLB’s commitment to both digital innovation and traditional advisory expertise. The design retains OLB's signature elements while presenting a youthful, self-assured image.

CEO Stefan Barth highlights OLB’s dual strength in digital and advisory banking. The new brand claim, ‘smart beraten’ or ‘smart advice’, emphasizes personalized, high-quality support. Despite digitalization, OLB maintains a strong focus on personal interaction in customer service.

The brand refresh was crafted with Strichpunkt agency and will be showcased in a nationwide campaign. This initiative is expected to expand OLB’s customer base, currently at around one million, while reinforcing its reputation for reliability and innovative financial solutions.